Chevrolet Sail, 2011

Chevrolet Sail, 2011

 

Shanghai GM introduced the new Chevrolet Sail sedan, the first passenger car created in China by a Sino-foreign joint venture. The new small car was developed by Shanghai GM and the Pan Asia Technical Automotive Center (PATAC), both GM-SAIC joint ventures. In addition to being sold in China, the Chevrolet Sail will also be exported to other emerging markets.

Shanghai GM offers five variants of the Chevrolet Sail with the base model priced around RMB 60,000 (US$8,800). This marks a breakthrough in the under-RMB 70,000 (US$10,300) small car segment, where Chinese brands have traditionally been dominant.

"Our mission has always been to enable more individuals and families to realize their dream of owning a car," said Kevin Wale, President and Managing Director of the GM China Group. "With the Chevrolet Sail, we are setting a new standard for the lower-end small car segment while fully living up to the global standards of Chevrolet, one of the world's leading vehicle brands. The fact that the Chevrolet Sail will be exported is a testament to the capabilities of our product development organization in China."

Class-Leading, Fuel-Efficient Powertrains
The Chevrolet Sail is available with a choice of class-leading 1.2-liter S-TEC II and 1.4-liter S-TEC III engines. The 1.2-liter engine achieves best in class fuel economy under comprehensive road conditions of 5.7 L/100 km. It also generates power of 53.1 kW/L, enabling the Chevrolet Sail to go from 0 to 100 km/h in 12.9 seconds. The 1.4-liter engine offers power per liter of more than 54.3 kW/L, goes from 0 to 100 km/h in 11.9 seconds, and has fuel economy under 5.9 L/100 km.
Chevrolet Sail

The engines incorporate the Variable Geometry Intake System (VGIS), which provides smooth power delivery and torque across all engine speeds. Lightweight materials are used in the engine, transmission and body, further increasing fuel efficiency. The optimized friction coefficient in the transmission and tire rolling coefficient reduce energy loss caused by mechanical operation. In line with Shanghai GM's Drive to Green strategy, both engines meet China's Phase IV emission standard (as well as the Euro IV standard) and can be upgraded to meet China's Phase V emission standard.

Even though it is classified as a small car, the Chevrolet Sail ensures a fun driving experience. Its five-speed manual transmission offers smooth gear shifting. The sporty-looking steering wheel provides pinpoint handling and easy control, while the sporty yet solid chassis provides comfort and excellent handling. The driver enjoys maximum visibility courtesy of the Chevrolet Sail's large windshield, seats designed for local users and no-blind-spot rearview mirror.

Stylish Exterior, Spacious Interior
Like other vehicles wearing the Chevrolet bowtie, the Chevrolet Sail is sporty, enjoyable to drive and offers good value for money. The Sail features Chevrolet's trademark horizontal split grille with the gold Chevrolet emblem showcased in the middle. Three muscular sidelines provide the car a three-dimensional look. A unique short-in-front, long-in-back suspension brings a sporty edge to the exterior. The streamlined shape of the vehicle adds a dynamic styling element while reducing drag, for lower fuel consumption. The Chevrolet Sail is initially available in six exterior colors: Crescent Silver, Jasmine White, Sky Blue, Coral Red, Amber Orange and Starfish Blue.

The interior is likewise unique and all Chevrolet. It includes the brand's twin-cockpit design as well as a flexible, modern central control panel equipped with a radio, CD player and MP3 interface. Designers have added a sporty touch through a double-digital screen and chrome plating. The Chevrolet Sail's adoption of a central fuel tank, a short front and rear suspension, and arch-shaped doors maximizes interior space for up to five people. There are 24 interior storage compartments for added convenience.

Advanced Safety
The Chevrolet Sail is expected to achieve four stars in China New Car Assessment Program (C-NCAP) testing. The Chevrolet Sail's safety cage construction with crumple zones offers class-leading passenger protection. A steel frame surrounds the fuel tanks, for added safety. Dual air bags in front, a retractable steering column, antilock brakes with electronic brake-force distribution, child safety locks and a stronger child seat system are standard. The Chevrolet Sail also offers outstanding pedestrian protection.

Developed in China for Emerging Markets
The Chevrolet Sail was jointly developed by Shanghai GM and PATAC off a new architecture in accordance with GM's Global Vehicle Development Process (GVDP) and worldwide standards for engineering and quality. The development team for the Chevrolet Sail factored in local climate and driving conditions as well as local fuel quality and Chinese driving habits in the new model's design. The vehicle's assembly followed the DTS global C-BOB (best of best) standard.

The Chevrolet Sail was put through more than 2 million kilometers of testing in extreme hot and cold weather conditions.
To ensure that parts and components meet Chevrolet's international standards in terms of quality, service, technology and price, 95 percent of components were supplied by members of GM's global supply chain, with more than 40 percent coming from industry-leading component groups or their joint ventures.

GM's global quality management processes and regulations were also applied in R&D, procurement, quality recognition and manufacturing. Shanghai GM's paint shop adopted Generation 6 Zero-Emission Painting for the Chevrolet Sail. The vehicle meets all European Union environmental protection standards in terms of heavy metal proportion and the recycling rate of the full vehicle.

World-class Chevrolet Gold Tie Service will be offered to Chevrolet Sail buyers by Shanghai GM. Approximately 380 dealers in more than 200 cities across China will offer customers nine free services as well as 24-hour emergency assistance.

Chevrolet Volt, 2011

Chevrolet Volt, 2011

 

 

 

The Chevrolet Volt's rounded and flush front fascia, tapered corners and grille are functional, enabling air to move easily around the car. At the rear, sharp edges and a carefully designed spoiler allow the air to flow off and away quickly. An aggressive rake on the windshield and rear screen help reduce turbulence and drag.

Inside
The Chevrolet Volt offers the space, comfort, convenience and safety features that customers expect in a four-passenger sedan, and it delivers them in a variety of interior color, lighting and trim options unlike any offered before on a Chevrolet sedan. Modern controls and attractive materials, two informational displays, and a touch-sensitive infotainment center with integrated shifter distinguish the Volt's interior from other vehicles on the market.

The Chevrolet Volt can be plugged into a standard household 230v outlet for charging. The vehicle's intelligent charging technology enables the Volt's battery to be charged in less than three hours. Charge times are reduced if the battery has not been fully depleted.

Charged up for performance
On the road, the Chevrolet Volt offers spirited driving performance in a remarkably quiet interior. More than 220 lithium-ion cells contained within the Volt's battery pack provide ample power. The Volt's electric drive unit delivers the equivalent of 150 hp/110 kW, 370 Nm of instant torque, and a top speed of 161 km/h. The lack of engine noise, combined with special sound-deadening materials, makes the Chevrolet Volt an extremely quiet vehicle to drive.

Chevrolet Volt:
The 2011 Chevrolet Volt is a front-wheel-drive, four-passenger Extended-Range Electric Vehicle (E-REV) that uses electricity as its primary power source and gasoline as its secondary power source to propel the vehicle.
An E-REV like the Chevrolet Volt represents a significant departure from conventional hybrids. In a E-REV, the wheels are turned by an electric drive unit, whereas in conventional hybrids the wheels are turned by an electric motor, a gasoline engine, or both. For short trips, E-REVs will run on battery power alone.

How Chevrolet Volt works
Energy is stored on board in a 16-kWh, "T"-shaped lithium-ion battery pack. The battery pack powers the electric drive unit, which is capable of meeting full vehicle speed and acceleration performance while driving the car electrically for up to 60 kilometers (based on MVEG city cycle) without using a drop of gas. For longer trips, the Chevrolet Volt's on-board range-extending engine is used to drive an electric generator when the battery's energy has been depleted. The range extender, which can be powered by gas/E85 Ethanol, is able to generate additional electricity to power the car for hundreds of miles.

Chevrolet Volt: Fast Facts
The 2011 Chevrolet Volt is a front-wheel-drive, four-passenger Extended-Range Electric Vehicle (E-REV) that uses electricity as its primary energy source and gasoline as its secondary energy source to propel the vehicle. Energy is stored on board in a 16-kWh, "T"-shaped lithium-ion battery pack. The battery pack powers the electric drive unit, which is capable of meeting full vehicle speed and acceleration performance while driving the car electrically for up to 60 kilometers (based on MVEG city cycle) without a drop of gas. For longer trips, the Volt's on-board range-extending engine is used to drive an electric generator when the battery's energy has been depleted. The range extender, which can be powered by gas/E85 Ethanol, is able to generate additional electricity to power the car for hundreds of miles.

Mitsubishi RVR, 2011

Mitsubishi RVR, 2011

 

 Mitsubishi Motors Corporation (MMC) has decided to name its all-new compact crossover the Mitsubishi RVR.
The all-new compact crossover is planned for sequential release globally, and will be first released in Japan in the spring of 2010.
The all-new Mitsubishi RVR is a compact crossover that provides high environmental efficiency and has a compact body while providing ample utility space and high performance.

The Mitsubishi RVR will be fitted with an all-new 1.8L MIVEC petrol engine, and will be approximately 4.3 meters in length, featuring high fuel efficiency via its lightweight compact body.
With the Mitsubishi RVR, MMC expands its crossover lineup, which already includes the full-size Pajero, and the mid-size Outlander.
This new compact crossover will be released globally, including North America, Europe, and Asian regions including China.

Mitsubishi ASX, 2011

Mitsubishi ASX, 2011

 

 

Mitsubishi Motors extends the concept one notch below (C-segment) with the introduction of a smaller and sportier sibling: the all-new Mitsubishi ASX compact crossover. Another "global car for the regions" from Mitsubishi Motors and therefore named and specified accordingly, Mitsubishi ASX was first launched in Japan in February 2010 (as "RVR"). After its European premiere at the 2010 Geneva Motor Show, it will be retailed in Europe end of spring 2010.

From Concept-cX to ASX reality
Sharing the same evocative "Kawasemi Blue" introduction color, the new Mitsubishi ASX represents a marketable interpretation of the Concept-cX show car, unveiled at the 2007 Frankfurt Motor Show, whose success convinced MMC's management to turn it into a full-fledged production car.

Longer by nearly 20 cm (4.295 m vs the concept's 4.11 m), slightly higher (+ 6.5cm) and wider (+ 2cm), and featuring a more upright tailgate all for the sake of optimum packaging, Mitsubishi ASX shares nonetheless Concept-cX's basic design theme as well as its passenger car-like sure-footed stance.

Suggested by the gaping "Jet Fighter" grille - a nod to Mitsubishi Heavy Industries, Ltd.'s F-2 jet fighter and now a trademark feature for nearly all Mitsubishi Motors on-road vehicles in Europe (Colt, Lancer and Outlander) - this car-like "attitude" was a key direction for Mitsubishi designers: unencumbered by any marketing pressure to simulate an SUV look through heavy detailing (no need to with Pajero/Montero/Shogun and L200 already in the range...), they further developed Concept-cX's own vocabulary towards a less polarizing yet sharp, expressive and finely executed "sports hatch" with proper presence & substance.

Retaining Concept-cX's "compact wedge" design concept with its thrusting side character line, they optimized the overall shape, making the best use of a 14.5 cm longer wheelbase (2.67 m vs. 2.525 m) to create a lower and more balanced silhouette with a better integration of the bulging wheel arches. Accordingly, the roof line now flows down toward the rear of the car to enhance aerodynamic performance (Cd: 0.32) and to further highlight its dynamic profile.

At the front, the Jet Fighter grille appears identical to Lancer's or Outlander's. However, it is now framed within a more substantial looking clip, itself merging with a sculptured bonnet featuring a double bulge: this serves the dual purpose of contributing to better pedestrian safety, short overhang notwithstanding, and also to make the body more visible to the driver, improving maneuverability around town.

At the rear, the purpose was both to lower and widen the silhouette, whilst avoiding any sort of chunkiness resulting from the short overhang, hence the sharp aerodynamic lip at the bottom of the backlight, the slim slanted combination lamps as well as the wide trapezoidal license plate recess running in between.

Dynamic quality
Inside, the concept of sharp, sporty elegance continues with a clear emphasis on form, trim and material rather than the usual endless pursuit of fantasized SUV-ness.
Consistent with the exterior, Mitsubishi ASX's cabin reflects a clear sense of "dynamic quality" as expressed through the hooded meter cluster shared with Outlander, the soft padding around the center instrument panel itself extending to the door trim or the carefully applied silver accents either side of the audio system or along the door panels.

At the same time, items such as the chromed round module circling the shift lever, the motorbike inspiration for both the silver accents either side of the console and for the meters.
Logically, the texturing and materials were chosen to achieve the same right touch and appearance. Although the interior color scheme is based on a black monotone, contrasting use of textures and materials was made to generate dynamism.

In this respect, particular attention was paid to the soft trim for areas touched by the occupants. This led to the development of a new type of two-tone textured padding with contrastive undulations for a smart, sporty feel.

The same approach prevailed for the seat upholstery where Mitsubishi designers and their partners of the textile industry created a new embossed woven material to add to the overall sense of sporty dynamic quality, while adding visual 3D drama to the understated black interior.

Mitsubishi Lancer Evolution X FQ-400, 2010

Mitsubishi Lancer Evolution X FQ-400, 2010

 

 

 

The Mitsubishi Lancer Evolution X FQ-400 is the fastest and most extreme version of Mitsubishi's motorsport derived machine. With 403bhp and 387lb.ft of torque on offer from its advanced, lightweight aluminium 2.0-litre turbocharged MIVEC (Mitsubishi Innovative Valve timing Electronic Control) petrol engine the FQ-400 is able to reach 62mph from standstill in an estimated 3.8 seconds before reaching an electronically limited 155mph - where permitted.

Traction and handling
Ensuring all the FQ-400's power is put to good use is Mitsubishi's sophisticated Super-All Wheel Control (S-AWC) four-wheel-drive system which appropriates power to the wheels that can best use it, giving the Mitsubishi Lancer Evolution X FQ-400 quite sensational cross-country performance.

The S-AWC system combines a number of electronic systems that both enhance the FQ-400's performance and safety, with Active Stability Control and Active Centre Differential, Active Yaw Control and Sport ABS giving the Mitsubishi Lancer Evolution X FQ-400 incredible cornering ability, traction and grip. Depending on the conditions the driver can select the most suitable set-up for the S-AWC system, three choices - Tarmac, Gravel and Snow - being offered via the wheel-mounted button and displayed in the central instrument binnacle.

Cornering stability
Increasing the FQ-400's cornering ability even further over its FQ relatives is a wider track and lowered suspension featuring Eibach springs and Bilstein Shock Absorbers. Lightweight 18-inch, nine spoke alloy wheels fitted with Toyo Proxes R1R tyres enhance the FQ-400's grip, giving it sharper cornering response on the road and more incisive steering. The enhanced agility and performance is backed by a revised braking system which uses aerospace grade aluminium alloys and floating sealed discs grabbed by high performance pads.

Extreme Power
To achieve the incredible 403bhp from just 2.0-litres Mitsubishi has had to significantly revise the FQ-400's advanced powerplant. Motorsport specification high-flow fuel injectors are fitted to the aluminium cylinder head and a new hybrid turbocharger is also fitted. The higher specification turbocharger features low-friction bearings, a high temperature turbine and strengthened thrust bearing to increase response and reduce turbo lag. Feeding the turbocharger cooled air, improving its performance and efficiency, is an enhanced intercooler, while the exhaust's gasses flow from the engine via a 3-inch diameter high flow stainless steel piping and catalytic convertor before exiting through a centrally positioned exhaust.

Mitsubishi has remapped the Engine Control Unit (ECU) extensively with over 500 hours of development time to allow its 2.0-litre turbocharged engine to not just produce its exceptional output but to do so with excellent driveability. The FQ-400's acceleration is sensational, it pulling hard through the gears regardless of engine revs. With peak torque of 387lb.ft on offer from just 3,500rpm, the Mitsubishi Lancer Evolution X FQ-400 is just as able to trickle through town traffic as it is taking a rally special stage.
 

A 'nod' to the Evo VI
The Mitsubishi Lancer Evolution X FQ-400 looks every bit the rally refugee too, giving a strong 'nod' to the styling cues of the legendary Evolution VI, and builds on the already aggressive style of its Lancer Evolution X FQ relatives.

A heavily vented bonnet helps heat escape from the FQ-400's turbocharged engine and a new lightweight composite front bumper incorporating Mitsubishi's trademark 'Jet Fighter' grille features carbon-fibre elements on its leading edges. Additional lighting and High Intensity Discharge (HID) lights mark out the FQ-400's nose, its added aggressiveness further enhanced by a 30mm drop in front ride height. Composite side skirts, a re-styled rear bumper with a carbon fibre diffuser, a rear wing incorporating a gurney strip and a roof-mounted 'Vortex Generator' all help manage airflow and cooling.

Behind the 18-inch lightweight, nine spoke alloy wheels it's possible to see the Alcon brakes on the front, while the Toyo Proxes R1R tyres underline the FQ-400's potency with their aggressive 'cut slick' tread pattern. Inside, the driver is held tightly against the FQ-400's sensational accelerative, braking and cornering forces in Recaro bucket sports seats, the range-topping Mitsubishi Lancer Evolution X also gaining an FQ-400 liveried handbrake handle and carbon fibre gearknob.

No compromise
Despite its obvious focus the FQ-400's suspension offers compliance thanks to the Eibach Springs and Bilstein Shock Absorbers, the FQ-400's usefulness as a daily driver not compromised overly thanks to Mitsubishi's chassis tuning. The stiff bodywork not only provides an exceptionally rigid platform for the suspension to work, but excellent crash-worthiness, the Lancer Evolution X attaining a five-star score in Euro NCAP's independent crash tests. The FQ-400's S-AWC and its incorporated stability, traction and braking systems helping avoid an accident in the first place. Even so there's reassurance of seven airbags, seat belt pretensioners and ISO Fix child seating all included in its standard specification.

Fully loaded
Standard equipment for the range-topping Lancer Evolution X model is comprehensive, the Mitsubishi Lancer Evolution X FQ-400 coming with Bluetooth hands-free telephone connection, a CD-tuner with 30 Gig hard drive, DVD satellite navigation and privacy glass. Convenience features like remote central locking, automatic headlamps and windscreen wipers increase the FQ-400's ease of use, the huge performance it offers not coming at the expense of usefulness. Like its Lancer Evolution X relatives it features comfortable seating for five as well as a usefully sized boot, the Mitsubishi Lancer Evolution X FQ-400 bringing all the convenience of the standard saloon car it's based upon - but with explosive performance potential.

Setting the standard
Standard it's not though, instead the Mitsubishi Lancer Evolution X FQ-400 is a standard setter, with performance that's the measure of any rival and many exotic sports and supercars costing many multiples of its £49,999 list price. Available from June 2009, the FQ-400 is covered by a three year / 36,000 mile warranty.

Mazda 3 i-stop, 2010

Mazda 3 i-stop, 2010

 

 

The one way Mazda achieved this is to develop unique idle-stop technology that shuts down the engine when stopped in traffic jams and similar situations as a way to reduce fuel consumption.

The Mazda 3 will be powered by the MZR 2.0L DISI engine with green idle-stop technology - Mazda's unique i-stop system. Developed solely by Mazda, it is the world's only idle-stop system that restarts the engine using the remaining energy in the pistons (with a quick help of the starter motor) by injecting fuel directly into the cylinder and igniting it to force the piston down. The benefit of combining a DISI engine with i-stop (originally called SISS: Smart Idle Stop System) is that the system restarts the engine about twice as fast, and quieter, than conventional idle-stop systems.

Combining these two Mazda proprietary technologies and further measures like aerodynamic modifications, help the new Mazda 3 achieve approximately 14 percent lower fuel consumption (combined) than the previous Mazda 3.

When the driver stops the vehicle (red light, traffic jam) the engine stops automatically and sets itself to be ready for a prompt restart. As soon as the driver presses the clutch, the engine initiates the restart procedure automatically. This is a totally neutral operation for the driver.

The Mazda 3 i-stop Green Technology
When stopped at a traffic light or in a traffic jam, shutting off the idling engine can reduce fuel consumption by approximately 5 percent according to European city driving-mode tests. However, the drawback with conventional idle-stop systems is that they rely solely on the use of an electric motor to restart the engine. As such, they require a relatively long amount of time to achieve combustion in the engine when it restarts. In real-world driving, this means a lag between the moment the accelerator pedal is pressed down and the car begins to move, as well as vibration and noise.

The i-stop system for the new Mazda 3 leverages the DISI engine's direct-injection potential for improving fuel economy, restarting the engine quickly and quietly by injecting fuel directly into the cylinder and igniting it to force the piston down and set the crank in motion. The engine is controlled with precision to make this happen:

The Special engine requirements
In order to use combustion energy from the initial stage of restarting the engine, and to start the engine quickly, the following three conditions must be satisfied while the engine is stopped. (1) The engine must be able to inject fuel directly into the combustion chamber and ignite it; (2) an adequate amount of clean air must exist in the combustion chamber of the cylinder where the fuel is to be ignited; and (3) the computer control system must be able to determine which cylinder to fire immediately after starting the engine. The i-stop system, therefore, must use a direct-injection engine that can deliver fuel to the combustion chamber at high pressure, and that can easily ignite that fuel. Mazda's MZR 2.0-litre DISI petrol is the ideal engine to achieve this.

Mazda 3 Sedan, 2010

Mazda 3 Sedan, 2010

 

The new Mazda 3 Sedan is perfectly positioned for the rapidly changing automotive market. It offers a mix of quality, styling, power, dynamics and fit and finish that meets the demands of today's customers. In typical Mazda fashion, this new Mazda 3 Sedan will offer standard and optional equipment not found on other cars in its class - exactly what buyers want when seeking compact cars providing outstanding value.

This model arrives with an impressive pedigree, for the first-generation Mazda 3 earned 90 major awards from expert critics and achieved 1.8 million sales around the world during the last five years. The Mazda 3 accounts for one third of Mazda's sales and even at the end of its build life, the first-generation version continued to earn accolades - a leading consumer magazine recently naming it as one of the most reliable compact sedans available.

Mazda 3 Programme Manager Yoshiyuki Maeda established ambitious goals for the latest embodiment of the company's most popular car line, "We were determined to advance the Zoom-Zoom driving experience to new heights because that unique feeling lies at the very heart of Mazda. On the heels of the original Mazda 3's success, we aimed to again exceed the expectations of customers all over the world by a wide margin. This meant providing drivers with a sense of exhilaration - whether they were in motion, seated in the Mazda 3, or enjoying its appearance from outside."

Describing what it takes to develop a true 'world car', Maeda added: "The development process began with careful study and identification of what features and performance qualities would be needed. That initial phase ended with my conclusion that every driving characteristic was eligible for improvement to reach our Zoom-Zoom goals. Mazda engineering and R&D departments in Japan, Europe, and the US all contributed to the Mazda 3's renewal effort and the development of the company's new world car."

EXTERIOR DESIGN
Chief designer Kunihiko Kurisu's mission was to remain faithful to the Mazda 3's existing visual identity while evolving its appearance with richer, bolder design strokes. Infusing each subsequent new model with more emotional aesthetics is a longstanding Mazda tradition. The key Mazda 3 exterior design highlights are:
    * A move toward a more unified Mazda global 'family face'
    * A reinforced frontal identity which integrates the lower air intake with a more emphatic and instantly recognizable five-point grille
    * Major design elements focus on, or flow toward, the vehicle's central axis, to stress power and dynamism. At the front, fascia lines converge on the centrepoint at the bottom of the grille. At the rear, the boot lid's surface has a distinctive centre crease
    * A compact cabin, high deck surfaces, and flowing C-pillar features, which were inspired by the classic coupe profile, as seen on the 2009 Mazda 6
    * Bonnet and side surfaces which are shaped to reflect light and physical surroundings
    * A subtle wedge-shape and curving side character lines which are shared with other Mazda models, giving the Mazda 3 Sedan a strong sense of impending motion - like a predator poised to strike
    * A new Adaptive Front Lighting System with self-levelling bi-xenon headlamps - added as standard on Grand Touring models. The Mazda 3 Sedan is the first compact offered for sale in the US with such an advanced lighting system
    * Exterior design elements which contribute to the car's function by minimizing aerodynamic drag and lift while providing the powertrain, chassis, and interior with adequate air flow for cooling and climate control

To supplement the four-door sedan introduced at the 2008 Los Angeles Auto Show, a five-door hatchback Mazda 3 will arrive later.

INTERIOR DESIGN
Inside, the new Mazda 3 Sedan offers a sporty yet highly refined cabin - the dash sweeping dramatically from its centre to the sides of the cabin. The large gauge instrument cluster and centre stack are positioned to tightly link the driver's limbs and senses to the car's instruments and controls.

Studies into the range of motion helped position all controls at an ideal reach, while the slant of the instrument panel optimises operating efficiency and provides an attractive focal point. Key knobs and switches are positioned at the same level as the steering wheel and the gear level as part of an interior design which is based on Mazda's Human Machine Interface concept.

All the information a driver needs is readily available in one concentrated area - thereby minimising distractions from the road ahead. A Multi-Information Display is positioned high on the centre portion of the instrument panel to further reduce distraction. Navigation, audio, and trip computer information is provided in this convenient and easy-to-view location.

The front seat cushions have been extended by nearly an inch (compared to the outgoing car), in order to provide improved thigh support. Backrests are 1.4-inches taller and re-contoured for improved driving posture. For the higher grade models, the upper side bolsters have been canted inward for heightened torso support during aggressive cornering. A three-position memory function has been added to cars equipped with power seats - another first for the segment, and not offered at any price on any competitor's compact car. Upon approach to the car, the driver's seat automatically adjusts to the settings chosen by up to three different drivers by recognising the code of the key fob.

To provide a top-quality interior appearance, the number of parting lines is minimized and soft-touch surfaces show an elegant grained texture. An interactive lighting system enhances the cabin's ambience and sense of tranquillity. Upon entry, illumination rises in intensity in a programmed manner. Occupants are welcomed by foot-well and door-handle lamps. Next, instrument cluster, centre stack, audio and climate controls brighten. When a driver or front seat occupant touches an audio or AC switch, a change in illumination acknowledges that the command has been received.

Dual-zone automatic air conditioning is an option. Other special features that distinguish this car include: a BOSE 10-speaker premium surround sound system, connectivity for cell phones and portable media players, a dock for iPods, and Sirius satellite radio. An advanced keyless entry system includes push-button engine starting. Other options include rain-sensing wipers, heated door mirrors, leather upholstery, and heated seats.

Overall, the details included in the new Mazda 3 Sedan all contribute to the sense of quality in the car. This is a vehicle that offers equipment, fit and finish not found in other vehicles in its class, and in the current economic climate helps to position Mazda 3 Sedan perfectly for buyers seeking a way to spend less but get more.

Mazda 3 MPS, 2010

Mazda 3 MPS, 2010

 

The next-generation Mazda 3 MPS is one of the world's most powerful front-wheel drive compact cars. It takes the all-new Mazda 3 hatchback as its base and raises it to new levels of driving excitement with an updated MZR 2.3-litre DISI turbo petrol engine, increased body shell rigidity and an evolved suspension. To this it adds exclusive design cues and materials to deliver a next-generation compact flagship that is even more fun to own and drive than the current model.

On top of its high performance level - one of the best in the category - the all-new Mazda 3 MPS was developed according to Mazda's long-term vision for technology development. Advanced Mazda engine and catalytic converter technologies mean the new model has an optimized power delivery, uses less fuel, and has cleaner emissions than the previous Mazda 3 MPS model.

Design - A More Expressive and Dynamic Design
The design theme for the all-new Mazda 3 called on the development team to evolve the model's visual identity to create a sportier, more aggressive appearance. The end result is a more emotionally appealing design that takes the sporty, agile compact nature of the all-new Mazda 3 hatchback to a new level of sporty refinement.

Exterior Design
A new air intake for the intercooler is introduced to the centre of the all-new Mazda 3 MPS bonnet, hinting at the power underneath. The front fender and front bumper designs are exclusive to the MPS, while subtle intonation added to the surface and character lines give the exterior an expressive and dynamic flair. The front grille and lower bumper sections share the same black metallic paint finish. These are framed by cylindrical bi-xenon headlamps and round fog lamps, to underscore the car's premium character.

Mazda 3 MPS
Silhouette and rear end

At the sides, subtle wedge-shaped and curving side character lines, along with a side under spoiler, accentuate the car's sporty, low centre of gravity. The view from the rear features a large floating rear spoiler (depending on market) that balances out the tight look begun by the new front end and adds to the compact's aggressive image. LED tail lamps have an inner lens that adds a sense of greater transparency when the lamps are not lit.

One the segment's best for aerodynamic performance
Beginning with the all-new Mazda 3 5-door hatchback, which has one of the segment's lowest coefficients of drag, MPS developers added a number of exterior features optimised for aerodynamic efficiency. These include the large front and rear bumpers, a large floating rear roof spoiler and front under spoiler. The result is aerodynamic performance that provides stability and easy control when travelling straight, changing lanes, or overtaking other vehicles at high speeds. The shape of the A-pillars and door mirrors were also designed keeping aerodynamic efficiency in mind, while increased rigidity around the door sashes, delivers improved sealing of the doors to reduce wind noise.

The Wheels and tyres
Mazda introduces all-new 18-inch (18 x 7.5J) aluminium alloy wheels designed exclusively for the Mazda 3 MPS using the same design theme as the Mazda RX-8 wheels. These have a strong, three-dimensional form that helps the car look nimble and aggressive when seen from the side.

The Interior design
Front seat area
The dashboard of the new Mazda 3 MPS is designed to give a roomy feel at the front. This is combined with a large centre console and a driver-orientated, wrap-around cockpit with just the right feeling of snugness. Exacting calculation was applied to designing the slant of the centre console and in positioning the gearshift lever closer to the driver.

New turbo boost gauge
The hoodless independent blackout speedometer and tachometer express sportiness through their design. The tachometer features a red MPS logo and a needle that travels 260 degrees as opposed to the 190-degree rotation on other Mazda 3 models. The instrument cluster for the all-new MPS also includes an LED turbo boost gauge positioned between the meters, which heightens the car's high-performance feel.

Semi-bucket front seats
The all-new MPS provides semi-bucket front seats for a great fit and exceptional torso and thigh support, a real must in a car this sporty. The front edge of the seat cushions is enlarged to improve the fit under the thighs, and the seatback length is extended to provide greater support. The MPS upholstery features an exclusive black base colour with a red graphic design and red stitching.

Materials and colour
Developers were careful in selecting materials and surface finishes for the interior that will excite the driver and passengers every time they take a seat in the car. Black is the keynote colour employed throughout the interior, while the seats and trim fabric have an organic red graphic design. This MPS-exclusive design is distributed throughout, with red stitching enhancing the sporty interior character on the steering wheel, seats, door trim, shift lever boot, and centre armrest.